MONOCHROME
PETRONAS
CREATIVE GROUP HEAD
COPYWRITER
HOW THE LEAST CELEBRATED FESTIVE OF THE YEAR BECAME ONE OF THE MOST TALKED ABOUT AD OF 2018.
Many brands shy away from talking about sensitive topics in fear of losing brand love.
But we felt that it was in PETRONAS' history to dig deep and talk about an age-long tension that still lingers in the households of many Indian families today.
RUBBER BOY
PETRONAS
CREATIVE DIRECTOR COPYWRITER
THE MOST SUCCESSFUL CHINESE NEW YEAR CAMPAIGN
IN THE HISTORY OF MALAYSIA.
PETRONAS may have pioneered festive advertising but they were slowly losing the crown.
In a time where other brands were splashing more budget and advertising far more significantly during festive seasons,
we revived PETRONAS back to glory through a simple, emotional spot about a boy that never realised how hard his mother worked until the day he walked a mile in her shoes.
