MONOCHROME
PETRONAS
CREATIVE GROUP HEAD
COPYWRITER
HOW THE LEAST CELEBRATED FESTIVE OF THE YEAR BECAME ONE OF THE MOST TALKED ABOUT AD OF 2018.
Many brands shy away from talking about sensitive topics in fear of losing brand love.
But we felt that it was in PETRONAS' history to dig deep and talk about an age-long tension that still lingers in the households of many Indian families today.
MERDEKA
UNSEEN
Cadbury Dairy Milk
CREATIVE DIRECTOR
COPYWRITER
RECREATING ONE MAN'S MEMORY TO
REVIVE THE SPIRIT OF MALAYSIA.
On 31 August 1957, Malaya was born. It is arguably the most important day in the history of this nation as it perfectly exemplified what it means to be a Malaysian. 65 years later, that Malaysian spirit is lost and our nation could not be more divided. So, to bring the Malaysian spirit back, we recreated Johan's memory of that day. We invited Johan back to the stadium one more time and using mesh projectors, we projected his memories in real time.
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