MONOCHROME
PETRONAS
CREATIVE GROUP HEAD
COPYWRITER
HOW THE LEAST CELEBRATED FESTIVE OF THE YEAR BECAME ONE OF THE MOST TALKED ABOUT AD OF 2018.
Many brands shy away from talking about sensitive topics in fear of losing brand love.
But we felt that it was in PETRONAS' history to dig deep and talk about an age-long tension that still lingers in the households of many Indian families today.
AWARDS & RECOGNITION.
2023 / Kancil Awards / Brand Experience / Silver
2023 / Kancil Awards / Brand Experience / Bronze
2023 / Kancil Awards / Digital Experience / Bronze
2023 / Kancil Awards / Commerce / Bronze
2023 / Campaign Brief Asia / No. 1 Agency Of The Year
2023 / Campaign Brief Asia / No. 1 Most Awarded Creative
2023 / Effies APAC / Silver
2023 / Effies APAC / Bronze
2023 / Effies Malaysia / Bronze
2023 / D&AD / Direct / Wood
2023 / D&AD / Direct / Shortlist
2023 / D&AD / Creative Transformation / Shortlist
2023 / One Show / Events / Merit
2023 / One Show / Experiential / Merit
2023 / Clios / Out Of Home / Bronze
2023 / Clios / Direct / Bronze
2023 / Clios / Public Relations / Silver
2023 / Clios / Creative Commerce / Silver
2023 / AdFest / Direct / Silver
2023 / AdFest / Direct / Bronze
2023 / Spikes Asia / Media / Silver
2022 / One Show Asia / Top 10 One Show Asia Agency
2022 / One Show Asia / Design / Design for Good / Best of Discipline (Grand Prix)
2022 / One Show Asia / Design / Design for Good / Gold
2022 / One Show Asia / Public Service & CSR / Corporate / Silver
2022 / One Show Asia / Experiential & Immersive / Events & Stunts / Silver
2022 / One Show Asia / Innovation / Innovation in Lockdown / Bronze
2022 / One Show Asia / Direct Marketing / Out of Home / Merit
2022 / One Show Asia / Direct Marketing / Experiential/ Merit
2022 / Best of Ogilvy / Brand Experience & Activation / In-Book
2022 / Best of Ogilvy / Outdoor / In-Book
2022 / Creative Circle Award / Craft / Art Direction / Gold
2022 / Creative Circle Award / Outdoor / Cultural Insights / Gold
2022 / Creative Circle Award / Direct / Gong for Good / Gold
2022 / Creative Circle Award / PR / Gong for Good / Gold
2022 / Creative Circle Award / Outdoor / Gong for Good / Silver
2022 / Creative Circle Award / Brand Experience & Activation / Live Experience / Silver
2022 / Creative Circle Award / Brand Experience & Activation / Cultural Insights / Silver
2022 / Creative Circle Award / Brand Experience & Activation / Gong for Good / Bronze
2022 / Creative Circle Award / Direct / Creative Effectiveness / Bronze
2022 / Creative Circle Award / Media / Gong for Good / Bronze
2022 / London International Awards / Transformative Business Impact / Bronze
2022 / London International Awards / Branded Entertainment / Bronze
2022 / London International Awards / Ambient & Activation / Shortlist
2022 / London International Awards / Non-Traditional / Shortlist
2022 / AdStars / Brand Experience & Activation / Bronze
2022 / AdStars / Partnerships / Bronze
2022 / AdStars / Direct / Crystal
2022 / AdStars / Diverse Insights / Crystal
2022 / AdStars / Media / Crystal
2022 / AdStars / Outdoor / Crystal
2022 / AdStars / PR / Crystal
2022 / AdStars / Healthcare / Finalist
2022 / AdStars / Diverse Insights / Finalist
2022 / AdStars / Pivot / Finalist
2022 / AdStars / Brand Experience & Activation / Finalist
2022 / AdStars / Direct / Finalist
2022 / AdStars / Media / Finalist
2022 / AdStars / Outdoor / Finalist
2022 / AdStars / Place Brand / Finalist
2022 / AdStars / PR / Finalist
2022 / AdStars / PR / Finalist
2022 / Cannes Lions / Outdoor / Gold
2022 / Cannes Lions / Brand Experience & Activation / Silver
2022 / Cannes Lions / Brand Experience & Activation / Shortlist
2022 / Cannes Lions / Direct / Shortlist
2022 / Cannes Lions / Media / Shortlist
2022 / D&AD / Direct / Health & Wellbeing / Shortlist
2022 / D&AD / Public Relations / Single Market / Shortlist
2022 / D&AD / Public Relations / Reactive Response / Shortlist
2022 / The One Show / Health & Wellness / Innovation in Lockdown / Merit
2022 / The One Show / Health & Wellness / Out of Home / Merit
2022 / The One Show / Design / Innovation in Lockdown / Merit
2022 / The One Show / Out of Home / Innovation in Out of Home / Shortlist
2022 / The One Show / Out of Home / Innovation in Lockdown / Shortlist
2022 / The One Show / Public Relations / Brand Voice / Shortlist
2022 / The One Show / Direct Marketing / Non-traditional & Guerrilla Marketing / Shortlist
2022 / The One Show / Health & Wellness / Direct / Shortlist
2021 / Tatler Asia / Asia's Most Influential List
2021 / Campaign Agency of the Year Awards / SEA Young Achiever Of The Year / Shortlist
2021 / APAC Effies / Silver
2021 / Marketing Excellence Awards / Gold / Excellence in Gamification
2021 / Marketing Excellence Awards / Gold / Excellence in Interactive Marketing
2021 / Marketing Excellence Awards / Gold / Excellence in Sports / eSports Marketing
2021 / Marketing Excellence Awards / Gold / Excellence in Sponsorship Activation
2021 / Forbes / Forbes 30 Under 30 Asia
2021 / AdFest / Silver / Brand Experience & Activation
2021 / AdFest / Silver / Brand Experience & Activation
2020 / Marketing Excellence Awards / Gold / Marketing Innovation
2020 / Marketing Excellence Awards / Gold / Experiential Marketing
2020 / Marketing Excellence Awards / Gold / Viral Marketing
2020 / Marketing Excellence Awards / Gold / Sponsorship Activation
2020 / Marketing Excellence Awards / Gold / Event Marketing - Physical
2020 / Marketing Excellence Awards / Gold / Customer Engagement
2020 / SBR Designed in Singapore Awards / Winner / Beverage
2020 / Creativity International / Silver / Ambient Media
2020 / Creativity International / Silver / Guerrilla Marketing
2020 / Creativity International / Bronze / Print
2020 / Creativity International / Bronze / Packaging
2020 / Creativity International / Bronze / Packaging
2020 / Creativity International / Bronze / Packaging
2020 / AdStars / Silver / Design
2020 / AdStars / Bronze / PR
2020 / AdStars / Bronze / Brand Experience & Activation
2020 / AdStars / Bronze / Brand Experience & Activation
2020 / AdStars / Shortlist / Interactive
2020 / Campaign Brief Asia / Top 10 Most Awarded Creative
2019 / Lürzer's Archive / In-Book
2019 / AdStars / Silver / Branded Viral Videos
2019 / AdStars / Bronze / Film
2019 / AdStars / Bronze / Film
2019 / Cannes Lions / Bronze / Film
2019 / The One Show / Bronze / Film
2019 / The One Show / Merit / Film
2019 / AdFest / Gold / Film
2019 / AdFest / Shortlist / Lotus Roots
2019 / Campaign Brief Asia / The Work / Winner / PSA
2019 / Campaign Brief Asia / The Work / Winner / PSA
2019 / Campaign Brief Asia / The Work / Winner / PSA
2019 / GPC / 7+ / Best Use of Film
2019 / Kancil Awards / Bronze / Digital / Creative Effectiveness
2019 / Kancil Awards / Bronze / Digitally Enhanced Physical Experience
2019 / Kancil Awards / Bronze / Best Use Of Music In Film
2019 / Kancil Awards / Bronze / Film Direction
2019 / Kancil Awards / Bronze / Film Direction
2019 / Kancil Awards / Bronze / Copywriting
2019 / Kancil Awards / Bronze / Cinematography
2019 / Kancil Awards / Bronze / Cinematography
2019 / Kancil Awards / Bronze / Film Editing
2019 / Kancil Awards / Merit / Best Use Of Direct & Promo
2019 / Kancil Awards / Merit / Film
2019 / Kancil Awards / Merit / Art Direction
2019 / Kancil Awards / Merit / Best Use Of Music In Film
2018 / Spikes / Shortlist / Film
2018 / Spikes / Shortlist / Direct
2018 / Kancil Awards / Bronze / Film
2018 / Kancil Awards / Bronze / Film Craft
2018 / Kancil Awards / Bronze / Direct
2017 / Campaign Brief Asia / Top 5 Most Awarded Creative
2017 / London International Awards / Shortlist / Best Use of Film
2017 / London International Awards / Creative LIAison
2017 / AdFest / Bronze / Best Use of Film
2017 / Adfest / Shortlist / Lotus Roots
2017 / AdFest / Shortlist / Film Craft
2017 / Adfest / Young Lotus
2017 / Kancil Awards / Silver / Best Use of Film
2017 / Kancil Awards / Silver / Best Use of Film
2017 / Kancil Awards / Silver / Creative Effectiveness
2017 / Kancil Awards / Bronze / Creative Effectiveness
2017 / Kancil Awards / Bronze / Film Craft
2017 / Kancil Awards / Bronze / Film Craft
2017 / Kancil Awards / Bronze / Film Craft
2016 / Spikes / Bronze / Best Use of Film
2016 / Spikes / Shortlist / Best Use of Film
2016 / Spikes / Young Spikes
2016 / Cannes Lions / Shortlist / Film Craft / Scriptwriting
2016 / Appies / Gold / Corporate Image
2016 / Effies / Gold / Corporate Image
2016 / GPC / 7+ / Best Use of Film
2015 / Kancil Awards / Shortlist / Best Use of Film
2015 / Kancil Awards / Shortlist / Best Use of Film
2015 / Kancil Awards / Shortlist / Best Use of Film
2015 / Kancil Awards / Shortlist / Best Use of Film
2015 / Kancil Awards / Shortlist / Best Use of Film
2015 / Kancil Awards / Shortlist / Best Use of Film
2015 / Kancil Awards / Young Kancils
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PRESS.
Forbes 30 Under 30: Jaz Lee
https://www.forbes.com/profile/jaz-lee/?sh=665de40e37db
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Tatler Asia - Asia's Most Influential: Jaz Lee
https://www.tatlerasia.com/people/jaz-lee
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TheSun - Gen Z Inspiration: Jaz Lee
https://www.thesundaily.my/style-life/feature/gen-z-inspiration-BL7915740
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Marketing Magazine: Jaz Lee
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Cult Creative Asia - Revolutionising Creativity with AI: Jaz Lee
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One Under 30: Jaz Lee
https://brandinginasia.com/one-under-30-jaz-lee/
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Creative LIAisons: Jaz lee
http://www.campaignbrief.com/asia/2017/08/leo-burnett-kuala-lumpurs-jaz.html
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24 Hours with Jaz Lee
https://www.mumbrella.asia/2018/12/24-hours-with-jaz-lee-of-leo-burnett-malaysia
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Astro Awani Morning Show Live: Cannes Lions with Jaz Lee
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Tatler Magazine: Jaz Lee
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First Classe Malaysia: Jaz Lee
https://firstclasse.com.my/7-malaysians-in-forbes-30-under-30-asia-class-of-2021/
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TheSun: Jaz Lee
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Next Gen: Jaz Lee
https://www.thesundaily.my/archive/1807616-LSARCH368201
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